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My Food, Your Food, By Salem Al Attas

FoodSheikh is committed to celebrating the city of Dubai and the food culture that resides here.  We want to tell the very best stories, the FoodSheikh way – with honesty and a sense of fun.

We’ve hooked up with the awesome guys at Emblem to put together a little video for you.  Emblem, by the way, are an awesome video production house that have all the best-looking cameras and light boxes and stuff.  They’re also cool guys to work with –  they got a ton of energy and ideas.  They also brought shawarmas to the shoot as well.  Check them out at emblem.ae

By the way, if you have a food story you think we should tell, please get in touch!

Now, let me tell you about a guy I know…

Salem Al Attas is part of the future.  Young, educated, open minded and humble, Salem represents a new generation of Emiratis who have their feet firmly rooted in tradition, but their ambitions lie up in the stars or somewhere close to them.

I saw some of Salem’s work online and reached out to him to see if he wanted to collaborate and talk about food.  He replied quickly and with enthusiasm.



Salem is a creative – a muse with intelligence and humour in abundance. He is ambitious and confident and is almost always late to everything.

When I asked where we should meet he suggested Alserkal Ave.  Of course.  He was performing there at 7 pm – I should arrive early so we could have a decent chat.  He eventually walked in at 6:59 and gave me a hug like I was an old friend.

I have a feeling he probably has plenty of old friends.  I told him I wanted him to talk about food.  He said, “Perfect, I’ve got a lot to say.”


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